The PEZ Snow White and Seven Dwarfs boxed gift set won Honorable Mention in the Licensed/limited Edition category at the NCSA New Product Awards black-tie event on October 15, 2011 in Tampa, Florida.
The new product awards are presented annually by the National Confectionary Sales Association to products that offer significant innovation and/or sales potential to the candy and snack categories. NCSA President Alastair Northway says: "Product introductions are a driving force in the candy and snack industry, and we are delighted to honor companies that value innovation, research and development with awards recognizing their hard work." This is the second time that PEZ has taken an award for this product. The Snow White and Seven Dwarfs gift set won the Disney Product of the Year in at the annual Disney North American summit in 2010.