ORANGE, CT, November 1, 2011 - PEZ Candy, Inc. today announced that the highly anticipated PEZ Lord of the Rings Collector Set has begun to ship to national retailers and is available on the company’s website, www.pez.com. Each set is labeled with a gold sticker featuring its exclusive number in the production series.
The Lord of the Rings collector’s set includes eight dispensers, each depicting key characters from the trilogy, and two six packs of candy. The characters include Bilbo, Frodo, Samwise, Gandalf, Aragorn, Legolas, Gimli, and Gollum. Those characters who are Hobbits are featured on mini dispensers. An additional, exclusive set featuring the Eye of Sauron was also developed. Both sets will retail for approximately $24.99.
“Collectible gift sets have been a growing part of our business. We expect Lord of the Rings to be among the best selling in our history”, stated Joe Vittoria – CEO of PEZ Candy, Inc. “We are considering a second set focusing on key characters from The Hobbit for launch next fall.”